…“gets” customers’ needs. As a customer-centric listener, connector and creator, she has helped her clients strengthen their brands through relevant merchandising. Syverson is a branding and merchandising strategist with over 20 years of hands-on consumer & b-to-b experience across all channels, customer segments and product categories. Her ideas, execution and results-oriented focus have helped brands of all sizes translate their customers’ needs into profitable and relevant products and services.  

By actively and intuitively listening to customers, she has developed best-selling products and concepts across a variety of categories…from gifts and stationery and books to gourmet food and apparel to spirituality.

Her clients include household names such as Hallmark, Hershey Foods, Ben & Jerry’s, Celestial Seasonings, Wolferman’s and Boston Proper among others. While she holds an MBA, Andrea acknowledges that her true expertise comes from continuous hands-on customer experiences.

She is President of IER Partners, a national consulting firm specializing in strategic planning, merchandising, brand marketing, new product development and creative thinking.

She may be reached at (719) 495-2354 or at asyverson@ierpartners.